Web design · Pinellas County

Homepage essentials for Pinellas small businesses.

Turn local visitors into calls, bookings, and foot traffic with a clear, conversion-focused homepage.

What to include above the fold.

  • Single primary CTA (Call, Book, or Get a Quote) with phone and form options.
  • Short value statement tied to your service area (St. Petersburg, Clearwater, Largo).
  • Service snapshot: 3–5 core offerings with quick links.
  • Trust signals: reviews, badges, years in business, licenses.
Conversion checklist
  • Sticky nav with clear “Contact” and phone number
  • Mobile-first layout with tap-friendly buttons
  • Local schema and NAP consistency
  • Fast load times (<2s) on oneColo hosting
  • ADA-friendly contrast, focus states, and alt text
Improve my homepage

Technical SEO that supports the homepage.

Behind the visuals, search performance depends on clean structure and measurable speed.

  • Core Web Vitals: Largest Contentful Paint (LCP) under 2.5s, First Input Delay (FID) replaced by Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) near zero.
  • Structured data for local business, services, and FAQs where relevant.
  • Logical heading order (H1–H3), descriptive links, and alt text that matches page intent.
  • Consistent NAP details across footer, contact page, and schema.
Speed, media, and security essentials
  • Page speed levers: optimized hero media, deferred non-critical scripts, compressed fonts, and smart caching.
  • Optimized graphics and video: modern formats (WebP/AVIF where supported), sized sourcesets, lazy loading, and adaptive streaming for longer clips.
  • Secure forms: HTTPS everywhere, spam/rate limiting, server-side validation, and safe handling of contact/login data.
  • Crawler hygiene: robots.txt tuned to block staging/no-value paths and allow key pages; sensible meta robots on thin pages.
  • Bot protection: basic WAF rules, throttling bad actors, and monitoring unusual crawl patterns.
Tighten my tech SEO

Backlinks that reinforce your homepage.

Quality links help your homepage rank and build trust—especially when they mirror what’s on the page.

  • Local authority: listings, chambers, partners, and vendors that actually know your business.
  • Topical relevance: industry directories, associations, and niche blogs aligned to your services.
  • Link to value: send backlinks to pages with strong content (guides, FAQs, resources) and clear internal links to your homepage.
  • Consistency: match anchor text to real offerings and your NAP details to keep signals clean.
Backlink strategy Local + topical
  • Prioritize local citations and reputable industry directories over bulk links.
  • Create linkable assets (checklists, calculators, how-tos) and point internal links to your homepage.
  • Maintain clean internal linking: homepage → services → resources, with breadcrumbs where helpful.
  • Monitor spammy backlinks and disavow if patterns look automated or irrelevant.
Plan a backlink campaign